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By: Pertinence Media | On: 01/10/2018 | Category: Digital Marketing, e-commerce |

Understanding and applying Drive-To-Store in our digital marketing campaigns

During the past couple of years, many experts have spoken out on the future of retail. Few of them saw a glorious future for traditional retail trade, while ecommerce was gaining more and more market share.

5 types of B2B content you should invest in to increase your credibility

If content marketing has become the number one weapon of many companies wishing to develop new customers, it is good that this strategy has been proven for many years in terms of visibility and reputation.
Investing in a content marketing strategy must, however, be carefully considered, with full knowledge of the issues and constraints of the exercise. Indeed, all the success (or failure!) of this method is based on the production and sharing of relevant content and high quality to disseminate your expertise to your customers and those you covet.

By: Pertinence Media | On: 13/08/2018 | Category: Digital Marketing |

How to choose the objective of your Facebook campaign: advantages and disadvantages

Facebook is arguably one of the most effective ad platforms for whoever masters the ad manager. Its targeting precision and its numerous campaign opportunities offer a range of interesting services for all companies that want to work on their reputation or communicate differently with their customers. Let us give you some advantages, disadvantages and tips to better understand the subtleties of the most popular Facebook campaign objectives: conversions, traffic, product catalog, lead generation and store visits.

By: Pertinence Media | On: 13/03/2017 | Category: Email marketing |

5 Key success factors for your next email campaign

With an average return of $65 for every dollar invested in email marketing, email is definitely one of the most cost-effective digital marketing channels. With this scope of profitability, you need to make sure that your strategy is well planned and executed.

augmenter liste courriel

By: Pertinence Media | On: 19/08/2016 | Category: Email marketing |

Email list: 30 tips to quickly build your list

Most businesses wish to increase the size and quality of their email list. Here is our compilation of the 30 best tricks to increase the size of an email list.

Comment augmenter ses ventes e-commerce

By: Pertinence Media | On: 29/05/2016 | Category: e-commerce |

How to increase your e-commerce sales?

This is the question that many people are asking … how can I increase my e-commerce sales? The question is simple, but the answer is a bit more complex because there are several ways to increase e-commerce sales

Optimisation-audience-Facebook

By: Pertinence Media | On: 08/05/2016 | Category: Digital Marketing |

Facebook Audience Optimization in 2016

Over the past years, Facebook has made us accustomed to constantly innovate and push the segmentation potential and personalization of their platform. 2016 appears no different.

Gabarit courriel pour prospection B2B

By: Pertinence Media | On: 08/05/2016 | Category: B2B Marketing |

Email template for B2B prospecting

What is the difference between a prospecting email that no one will answer and one that will generate dozens of responses?

La clé du succès en commerce électronique

By: Pertinence Media | On: 08/05/2016 | Category: e-commerce |

Key to success in e-commerce: Communicating in moments that count

Acquiring new customers is often a more expensive activity. An interesting alternative is to work with our existing customers to increase the value of transactions thereof.

faire croître votre base de données marketing

By: Pertinence Media | On: 08/05/2016 | Category: Marketing database | | No comments

7 Ideas to grow your marketing database

ince the introduction of Bill C-28, acquiring new contacts and growing the marketing database has become a major challenge. Without this, our campaigns’ reach gets greatly reduced and our marketing impact gets equally affected.