Facebook is arguably one of the most effective ad platforms for whoever masters the ad manager. Its targeting precision and its numerous campaign opportunities offer a range of interesting services for all companies that want to work on their reputation or communicate differently with their customers. Let us give you some advantages, disadvantages and tips to better understand the subtleties of the most popular Facebook campaign objectives: conversions, traffic, product catalog, lead generation and store visits.
With an average return of $65 for every dollar invested in email marketing, email is definitely one of the most cost-effective digital marketing channels. With this scope of profitability, you need to make sure that your strategy is well planned and executed.
Acquiring new customers is often a more expensive activity. An interesting alternative is to work with our existing customers to increase the value of transactions thereof.