AI, Analytics, and Reporting in CRM

CRM analytics capability has evolved dramatically with the integration of artificial intelligence (AI); let’s explore how leading platforms like Klaviyo and HubSpot are leveraging AI to revolutionize your data analytics and reporting…


Klaviyo: AI at the service of personalization 

Klaviyo, a highly useful B2C CRM specializing in e-mail marketing, excels in the utilization of AI for campaign personalization. Thanks to advanced algorithms, the platform analyzes users’ past behavior to predict their future actions. This allows tailor-made campaigns to be created, boosting engagement and conversions.

How does AI-driven personalization affect campaigns?

Predictive analytics for a better understanding of the customer journey

Klaviyo’s predictive analytics use AI to anticipate customer behavior. By analyzing data in real time, the platform identifies future behavioral trends, enabling companies to quickly adjust their marketing strategies.


HubSpot: A Complete Approach Powered by AI

HubSpot, a CRM particularly suited for B2B, leverages AI to provide a comprehensive view of customer engagement. Through advanced analytics, the platform identifies crucial interactions across the customer journey, enabling seamless tracking from prospect to customer.

Automated reporting for informed decisions

HubSpot’s reporting tools, powered by artificial intelligence, greatly simplify data collection and analysis. These reports deliver relevant information instantly, enabling you to make informed decisions and adjust your strategy in real time.

In conclusion, the integration of AI into CRMs, with examples such as Klaviyo and HubSpot, is opening up new perspectives in analytics and reporting. Companies can now anticipate customer needs, personalize their interactions, and optimize their campaigns through precise insights.

You may also like

Digital marketing strategic guides

Our marketing guides written by our experts explain key elements that lead to an efficient digital marketing strategy and provide advice to boost your eCommerce performance.  

Enjoyed this post? Why not subscribe to receive them directly in your inbox.