5 New Klaviyo Features for Spring 2024

The digital marketing landscape is constantly evolving, and staying ahead of the curve requires the use of innovative and effective tools. Klaviyo recently announced a series of new features that promise to transform your business management, optimize advertising campaigns and improve customer interactions. Find out what’s new and how it can take your business to new horizons.

Portfolio: Intelligent management for multi-brand and global companies

Managing a multi-brand or global company can be a real challenge, especially in terms of coordination and consistency of marketing actions. Klaviyo addresses this need with its portfolio functionality. This tool enables intelligent, centralized management of your various brands worldwide. With Portfolio, you can manage and monitor all your marketing activities from a single dashboard!

Klaviyo’s portfolio provides a comprehensive view of each brand’s performance, making it easy to compare results and identify opportunities for optimization. By integrating data from all your brands, you benefit from a global view that supports informed, strategic decision-making.

Product analysis: Promoting the right products at the right time

Understanding your customers’ buying habits is essential to offer them the most relevant products. Klaviyo introduces Product Analytics, a feature that lets you use purchase data to target customers with personalized recommendations.

With product analysis, you can identify the most popular products, consumer trends and product life cycles, enabling you to create highly targeted marketing campaigns, highlighting the products your customers are most likely to buy at any given time. This new feature allows you to maximize conversion rates and increase sales.

Smart SMS opt-in : Increase the growth of your lists

SMS opt-in has become a crucial channel for companies seeking to establish direct and immediate connections with their customers. Klaviyo has enhanced this functionality with its new smart SMS Opt-In forms. These forms are designed to encourage visitors to sign up without leaving your site, reducing abandonment rates and accelerating the growth of your contact lists.

By facilitating the opt-in process, these forms also enable better attribution, ensuring that you can accurately track and measure the effectiveness of your SMS campaigns. This approach not only enhances the user experience, but also strengthens your multi-channel marketing efforts.

AI Flow: Create campaigns in record time

Creating automated marketing campaigns can be a time-consuming task. Klaviyo simplifies this process with AI Flows, an innovation that lets you create automated flows (sequences) in record time. By simply describing your objectives and requirements, Klaviyo uses artificial intelligence to instantly build sequences optimized to your needs and those of your customers.

This new feature saves valuable time and ensures that your campaigns are always aligned with your strategic objectives. Whether you want to send welcome emails, abandoned cart reminders or targeted promotions, Klaviyo’s AI flows make the process quick and effortless.

TikTok integration and centralized audience synchronization

TikTok has become an essential platform for reaching a young, engaged audience. Klaviyo has integrated this platform into its functionalities, enabling you to synchronize and centralize your advertising audiences. This integration makes it easy to retarget existing customers and discover new ones through similar audiences.

By centralizing your audiences, you can effectively manage your advertising campaigns on TikTok and other platforms such as Facebook or Google, ensuring consistency in your messages and maximizing your return on advertising investment (ROAS). This approach allows you to leverage customer data to create more relevant and impactful campaigns.

In conclusion, Klaviyo continues to innovate and meet the needs of modern businesses with powerful, intuitive features. Whether you’re running a multi-brand business, looking to optimize your advertising campaigns or want to improve your customer interactions, Klaviyo’s new features offer tailored and effective solutions. Adopt these tools to stay competitive and propel your business to new horizons of success.

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