B2B marketing is very different compared to B2C marketing. Longer sales cycles, buying process is more complex when compare the B2C. Therefore, it is primordial to have the right strategies and tools in place.
CRM, marketing automation and inbound marketing are solutions that can help you generate better sales and marketing results.
Category: Digital Marketing
How to choose the objective of your Facebook campaign: advantages and disadvantages
Facebook is arguably one of the most effective ad platforms for whoever masters the ad manager. Its targeting precision and its numerous campaign opportunities offer a range of interesting services for all companies that want to work on their reputation or communicate differently with their customers. Let us give you some advantages, disadvantages and tips to better understand the subtleties of the most popular Facebook campaign objectives: conversions, traffic, product catalog, lead generation and store visits.
Category: Email marketing
5 Key success factors for your next email campaign
With an average return of $65 for every dollar invested in email marketing, email is definitely one of the most cost-effective digital marketing channels. With this scope of profitability, you need to make sure that your strategy is well planned and executed.