ince the introduction of Bill C-28, acquiring new contacts and growing the marketing database has…
Category : B2B Marketing
What is the difference between a prospecting email that no one will answer and one that will generate dozens of responses? Is it the subject, the length of the email, the way the text or the ideas of the content? The answer: a combination of all these factors.
If you use a list of qualified leads and you get a response rate of less than 10% (1 in 10) then you need to make your emails better.
Before showing you the email template that will boost your B2B marketing, here are the most common errors in B2B emails:
Here is an example of a successful B2B prospecting email template:
Subject : [add your value proposition] in 10 minutes
I have an idea for [business] that I can explain within 10 minutes and which would allow you to [add your value proposition]
I have recently used a similar idea for our client [name of client] which allowed them to add [results from to the value proposition].
[first name], we should arrange a 10 minute call in order to allow me to present to you my idea. When would be the best time for you?
So for a company that specializes in generating B2B leads online the email would look something like this:
Subject : 10x more web leads within 10 minutes
I have an idea for John inc. that I can explain within 10 minutes and which would allow you to generate 10 times as many leads from your website.
I have recently used a similar idea for our client Smith inc. which allowed them to generate 50 qualified leads in the last week.
John, should I arrange a 10 minute call in order to allow me to present to you my idea? . When would be the best time for you?
Initial results of this template:
For a number of reasons:
Give our email template a try. Did this increase your B2B marketing? Do you have any questions/comments? Let us know.