Digital marketing strategy
How can I improve my digital marketing strategy? How can I adapt to the new marketing reality and to new technologies? How can I interact with the new informed, autonomous and discerning customers?
Pertinence Media creates relevant digital marketing strategies that answer these questions for you.
Category: Digital Marketing
How to choose the objective of your Facebook campaign: advantages and disadvantages
Facebook is arguably one of the most effective ad platforms for whoever masters the ad manager. Its targeting precision and its numerous campaign opportunities offer a range of interesting services for all companies that want to work on their reputation or communicate differently with their customers. Let us give you some advantages, disadvantages and tips to better understand the subtleties of the most popular Facebook campaign objectives: conversions, traffic, product catalog, lead generation and store visits.
Category: Email marketing
5 Key success factors for your next email campaign
With an average return of $65 for every dollar invested in email marketing, email is definitely one of the most cost-effective digital marketing channels. With this scope of profitability, you need to make sure that your strategy is well planned and executed.