{"id":6553,"date":"2024-06-05T15:44:47","date_gmt":"2024-06-05T19:44:47","guid":{"rendered":"https:\/\/www.pertinencemedia.com\/?p=6553"},"modified":"2024-07-31T15:52:28","modified_gmt":"2024-07-31T19:52:28","slug":"5-nouvelles-fonctionnalites-klaviyo-pour-le-printemps-2024","status":"publish","type":"post","link":"https:\/\/www.pertinencemedia.com\/fr\/blog\/5-nouvelles-fonctionnalites-klaviyo-pour-le-printemps-2024\/","title":{"rendered":"5 nouvelles fonctionnalit\u00e9s Klaviyo pour le printemps 2024"},"content":{"rendered":"\n<p>Le paysage du marketing num\u00e9rique \u00e9volue constamment, et rester \u00e0 la pointe n\u00e9cessite d\u2019adopter des outils innovants et efficaces. Klaviyo a r\u00e9cemment annonc\u00e9 une s\u00e9rie de nouvelles fonctionnalit\u00e9s qui promettent de transformer la gestion de votre entreprise, d&rsquo;optimiser les campagnes publicitaires et d&rsquo;am\u00e9liorer les interactions clients. D\u00e9couvrez ces nouveaut\u00e9s et comment elles peuvent mener votre entreprise vers de nouveaux sommets.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Portefeuille : Une gestion intelligente pour les entreprises multimarques et mondiales<\/strong><\/h2>\n\n\n\n<p>G\u00e9rer une entreprise multimarque ou mondiale peut \u00eatre un v\u00e9ritable d\u00e9fi, notamment en termes de coordination et de coh\u00e9rence des actions marketing. Klaviyo r\u00e9pond \u00e0 ce besoin avec sa fonctionnalit\u00e9 de portefeuille. Cet outil permet une gestion centralis\u00e9e et intelligente de vos diff\u00e9rentes marques \u00e0 travers le monde. Gr\u00e2ce au portefeuille, vous pouvez g\u00e9rer et surveiller toutes vos activit\u00e9s marketing depuis un seul tableau de bord!<\/p>\n\n\n\n<p>Le portefeuille de Klaviyo offre une vue d&rsquo;ensemble sur les performances de chaque marque, permettant ainsi de comparer facilement les r\u00e9sultats et d&rsquo;identifier les opportunit\u00e9s d&rsquo;optimisation. En int\u00e9grant les donn\u00e9es de toutes vos marques, vous b\u00e9n\u00e9ficiez d&rsquo;une vision globale qui favorise une prise de d\u00e9cision \u00e9clair\u00e9e et strat\u00e9gique.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Analyse des produits : Promouvoir les bons produits au bon moment<\/strong><\/h2>\n\n\n\n<p>Comprendre les habitudes d&rsquo;achat de vos clients est essentiel pour leur proposer les produits les plus pertinents. Klaviyo introduit l\u2019analyse des produits, une fonctionnalit\u00e9 qui vous permet d&rsquo;utiliser les donn\u00e9es d&rsquo;achat pour cibler les clients avec des recommandations personnalis\u00e9es.<\/p>\n\n\n\n<p>Avec l\u2019analyse des produits, vous pouvez identifier les produits les plus populaires, les tendances de consommation et les cycles de vie des produits, ce qui vous permet de cr\u00e9er des campagnes marketing tr\u00e8s cibl\u00e9es, en mettant en avant les produits que vos clients sont le plus susceptibles d&rsquo;acheter \u00e0 un moment donn\u00e9. Cette nouvelle fonctionnalit\u00e9 vous permet donc de maximiser les taux de conversion et augmenter les ventes.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>SMS opt-in intelligent : Augmentez la croissance de vos listes<\/strong><\/h2>\n\n\n\n<p>L&rsquo;opt-in par SMS est devenu un canal crucial pour les entreprises cherchant \u00e0 \u00e9tablir des connexions directes et imm\u00e9diates avec leurs clients. Klaviyo a am\u00e9lior\u00e9 cette fonctionnalit\u00e9 avec ses nouveaux formulaires SMS Opt-In intelligents. Ces formulaires sont con\u00e7us pour encourager les visiteurs \u00e0 s&rsquo;inscrire sans quitter votre site, ce qui r\u00e9duit les taux d&rsquo;abandon et acc\u00e9l\u00e8re la croissance de vos listes de contacts.<\/p>\n\n\n\n<p>En facilitant le processus d&rsquo;opt-in, ces formulaires permettent \u00e9galement une meilleure attribution, assurant que vous pouvez suivre et mesurer avec pr\u00e9cision l&rsquo;efficacit\u00e9 de vos campagnes SMS. Cette approche am\u00e9liore non seulement l&rsquo;exp\u00e9rience utilisateur mais renforce \u00e9galement vos efforts de marketing multicanal.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Flux IA : Cr\u00e9ez des campagnes en un temps record<\/strong><\/h2>\n\n\n\n<p>La cr\u00e9ation de campagnes marketing automatis\u00e9es peut \u00eatre une t\u00e2che qui demande \u00e9norm\u00e9ment de temps. Klaviyo simplifie ce processus avec les flux IA, une innovation qui permet de cr\u00e9er des flux (s\u00e9quences)&nbsp; automatis\u00e9s en un temps record. En d\u00e9crivant simplement vos objectifs et vos besoins, Klaviyo utilise l&rsquo;intelligence artificielle pour construire instantan\u00e9ment des s\u00e9quences optimis\u00e9es \u00e0 vos besoins et \u00e0 ceux de vos clients.<\/p>\n\n\n\n<p>Cette nouvelle fonctionnalit\u00e9 permet de gagner un temps pr\u00e9cieux et d&rsquo;assurer que vos campagnes sont toujours align\u00e9es avec vos objectifs strat\u00e9giques. Que vous souhaitiez envoyer des emails de bienvenue, des rappels de paniers abandonn\u00e9s ou des promotions cibl\u00e9es, les flux IA de Klaviyo rendent le processus rapide et sans effort.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Int\u00e9gration de TikTok et synchronisation centralis\u00e9e des audiences publicitaires<\/strong><\/h2>\n\n\n\n<p>TikTok est devenu une plateforme incontournable pour toucher une audience jeune et engag\u00e9e. Klaviyo a int\u00e9gr\u00e9 cette plateforme \u00e0 ses fonctionnalit\u00e9s, permettant de synchroniser et centraliser vos audiences publicitaires. Cette int\u00e9gration facilite le reciblage des clients existants et la d\u00e9couverte de nouveaux clients gr\u00e2ce aux audiences similaires.<\/p>\n\n\n\n<p>En centralisant vos audiences, vous pouvez g\u00e9rer efficacement vos campagnes publicitaires sur TikTok et d&rsquo;autres plateformes comme Facebook ou Google, assurant une coh\u00e9rence dans vos messages et maximisant votre retour sur investissement publicitaire (ROAS). Cette approche permet de tirer parti des donn\u00e9es clients pour cr\u00e9er des campagnes plus pertinentes et percutantes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En conclusion, Klaviyo continue d&rsquo;innover et de r\u00e9pondre aux besoins des entreprises modernes avec des fonctionnalit\u00e9s puissantes et intuitives. Que vous g\u00e9riez une entreprise multimarque, cherchiez \u00e0 optimiser vos campagnes publicitaires ou souhaitiez am\u00e9liorer vos interactions clients, les nouveaut\u00e9s de Klaviyo offrent des solutions adapt\u00e9es et efficaces. Adoptez ces outils pour rester comp\u00e9titif et propulser votre entreprise vers de nouveaux horizons de succ\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le paysage du marketing num\u00e9rique \u00e9volue constamment, et rester \u00e0 la pointe n\u00e9cessite d\u2019adopter des outils innovants et efficaces. Klaviyo a r\u00e9cemment annonc\u00e9 une s\u00e9rie de nouvelles fonctionnalit\u00e9s qui promettent de transformer la gestion de votre entreprise, d&rsquo;optimiser les campagnes publicitaires et d&rsquo;am\u00e9liorer les interactions clients. D\u00e9couvrez ces nouveaut\u00e9s et comment elles peuvent mener votre 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