{"id":6442,"date":"2024-04-19T13:10:54","date_gmt":"2024-04-19T17:10:54","guid":{"rendered":"https:\/\/www.pertinencemedia.com\/?p=6442"},"modified":"2024-04-19T13:10:57","modified_gmt":"2024-04-19T17:10:57","slug":"comment-choisir-le-bon-crm","status":"publish","type":"post","link":"https:\/\/www.pertinencemedia.com\/fr\/blog\/comment-choisir-le-bon-crm\/","title":{"rendered":"Comment choisir le bon CRM ?"},"content":{"rendered":"\n

Choisir le bon \u201cCustomer Relationship Management\u00a0\u00bb (CRM), peut \u00eatre tr\u00e8s difficile. Dans le monde du commerce d’aujourd’hui, o\u00f9 les relations clients sont la cl\u00e9, un CRM performant n’est pas seulement un outil, mais aussi un partenaire qui vous aidera \u00e0 atteindre vos objectifs et \u00e0 d\u00e9cupler la croissance de votre entreprise.<\/p>\n\n\n\n

Toutefois, trop souvent les entreprises sont craintives face \u00e0 l’implantation d\u2019un CRM. Des exp\u00e9riences n\u00e9gatives pass\u00e9es, une planification insuffisante, un manque de formation et un choix inappropri\u00e9 de la solution CRM ne sont que quelques-unes des raisons expliquant cette r\u00e9ticence.  Dans ce court texte, nous abordons quelques fa\u00e7ons de bien se pr\u00e9parer \u00e0 une telle transformation.<\/p>\n\n\n\n

<\/div>\n\n\n\n

D\u00e9finir vos besoins et objectifs<\/strong><\/h2>\n\n\n\n

Lorsque vient le moment de d\u00e9finir les besoins et objectifs de votre entreprise en mati\u00e8re de CRM, il est important de r\u00e9pondre \u00e0 trois questions: quoi, qui et comment. Le \u00ab quoi \u00bb concerne la nature des informations \u00e0 g\u00e9rer, que ce soit les donn\u00e9es clients, l’historique des ventes ou la gestion marketing centralis\u00e9e. Il est important de bien s\u2019entendre sur ce qui devrait \u00eatre \u00e0 l\u2019int\u00e9rieur du CRM. Le \u00ab qui \u00bb d\u00e9finit les parties prenantes internes et externes qui interagiront avec le CRM : \u00e9quipes de vente, relations clients, gestionnaires et\/ou autres. Le \u00ab comment \u00bb concerne la fa\u00e7on dont le CRM s’int\u00e9grera de mani\u00e8re coh\u00e9rente au processus en cours. En analysant de mani\u00e8re approfondie ces 3 questions, vous \u00e9tablirez les fondations n\u00e9cessaires pour mettre en \u0153uvre un CRM qui r\u00e9pond \u00e0 vos besoins et vos objectifs.<\/p>\n\n\n\n

<\/div>\n\n\n\n

D\u00e9finir votre budget et identifier vos fonctionnalit\u00e9s<\/strong><\/h2>\n\n\n\n

Lorsque vous entreprenez un projet comme l\u2019implantation d\u2019un CRM, il est important de bien d\u00e9finir votre budget, qu’il s’agisse d’une importante transformation interne ou encore d’un CRM cibl\u00e9 pour le marketing. Ensuite, il faut identifier les fonctionnalit\u00e9s essentielles en r\u00e9pondant \u00e0 des questions cl\u00e9s : quelles fonctionnalit\u00e9s sont indispensables pour votre entreprise ? Quelles capacit\u00e9s le CRM doit-il absolument poss\u00e9der pour r\u00e9pondre \u00e0 vos besoins sp\u00e9cifiques ? Pour vous aider \u00e0 y arriver, voici une grille d’\u00e9valuation objective<\/a> \u00e0 remplir.<\/strong> Ceci vous aidera \u00e0 vous structurer en comparant les diff\u00e9rentes options de CRM et vous guidera vers un choix judicieux en fonction de vos exigences et de vos contraintes budg\u00e9taires.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Conclusion : les cl\u00e9s du choix d’un CRM prosp\u00e8re<\/strong><\/h2>\n\n\n\n

En conclusion, choisir le bon CRM est une \u00e9tape d\u00e9cisive dans la qu\u00eate de succ\u00e8s d’une entreprise moderne. Bien que cela puisse para\u00eetre effrayant pour plusieurs raisons, surmonter ces d\u00e9fis est essentiel. En explorant en profondeur la d\u00e9finition de vos besoins, de vos objectifs, de votre budget et l’identification des fonctionnalit\u00e9s, vous posez les fondations d’une impl\u00e9mentation CRM r\u00e9ussie. Rappelez-vous, un CRM n’est pas simplement un outil, mais un partenaire strat\u00e9gique qui amplifie la croissance et renforce les relations avec les clients. Pour vous donner encore plus d\u2019outils concernant la s\u00e9lection d\u2019un CRM en voici quelques-uns que nous recommandons: Klaviyo<\/a>, Active campaign<\/a>, Hubspot<\/a><\/strong>. Si vous avez des questions nous serons ravis de vous donner un coup de main<\/a>. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Klaviyo $ \u2192 $$<\/strong><\/p>\n\n\n\n

Klaviyo est une plateforme avanc\u00e9e de marketing automatis\u00e9 sp\u00e9cialement con\u00e7ue pour le eCommerce. Elle permet la cr\u00e9ation de s\u00e9quences courriels et SMS hautement personnalis\u00e9es et automatis\u00e9es, favorisant ainsi la construction de relations durables avec les clients et l’augmentation des revenus gr\u00e2ce \u00e0 des campagnes de marketing cibl\u00e9es. *Conseill\u00e9 pour les entreprise eCommerce et B2C<\/em><\/strong><\/p>\n\n\n\n

Hubspot $$ \u2192 $$$$<\/strong><\/p>\n\n\n\n

HubSpot est une solution compl\u00e8te de marketing, de vente et de service client con\u00e7ue pour aider les entreprises \u00e0 cro\u00eetre de mani\u00e8re significative. Cette plateforme tout-en-un offre des outils pour la gestion des contacts, la cr\u00e9ation de campagnes marketing, la gestion des ventes et le support client. HubSpot peut aussi faciliter l’automatisation des processus et favoriser l’alignement des \u00e9quipes de ventes. Avec HubSpot, les entreprises peuvent centraliser et rationaliser leurs op\u00e9rations pour offrir une exp\u00e9rience client exceptionnelle et stimuler leur croissance. *Conseill\u00e9<\/em><\/strong> pour les entreprise B2B<\/em><\/strong><\/p>\n\n\n\n

ActiveCampaign $<\/strong><\/p>\n\n\n\n

ActiveCampaign est une plateforme de marketing automation compl\u00e8te qui permet aux entreprises d’automatiser et de personnaliser leurs campagnes marketing. Elle est con\u00e7ue pour favoriser l’engagement client. ActiveCampaign offre des fonctionnalit\u00e9s telles que la segmentation avanc\u00e9e, la personnalisation des messages, et la gestion des leads. *Conseill\u00e9 pour les entreprise B2B<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Choisir le bon \u201cCustomer Relationship Management\u00a0\u00bb (CRM), peut \u00eatre tr\u00e8s difficile. Dans le monde du commerce d’aujourd’hui, o\u00f9 les relations clients sont la cl\u00e9, un CRM performant n’est pas seulement un outil, mais aussi un partenaire qui vous aidera \u00e0 atteindre vos objectifs et \u00e0 d\u00e9cupler la croissance de votre entreprise. Toutefois, trop souvent les […]<\/p>\n","protected":false},"author":10,"featured_media":6443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[431,467],"tags":[],"ppma_author":[542],"class_list":["post-6442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-numerique","category-marketing-par-courriel","entry","has-media"],"yoast_head":"\nComment choisir le bon CRM<\/title>\n<meta name=\"description\" content=\"Choisir le bon \u201cCustomer Relationship Management" (CRM), peut \u00eatre tr\u00e8s difficile. Dans le monde du commerce d'aujourd'hui, o\u00f9 les relations clients sont D\u00e9couvrez comment choisir le CRM qui correspond le plus \u00e0 votre budget et \u00e0 vos objectifs. Choisissez le meilleur outil CRM avec nos conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pertinencemedia.com\/fr\/blog\/comment-choisir-le-bon-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment choisir le bon CRM\" \/>\n<meta property=\"og:description\" content=\"Choisir le bon \u201cCustomer Relationship Management" (CRM), peut \u00eatre tr\u00e8s difficile. Dans le monde du commerce d'aujourd'hui, o\u00f9 les relations clients sont D\u00e9couvrez comment choisir le CRM qui correspond le plus \u00e0 votre budget et \u00e0 vos objectifs. 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