{"id":5466,"date":"2019-03-07T13:32:18","date_gmt":"2019-03-07T18:32:18","guid":{"rendered":"https:\/\/www.pertinencemedia.com\/?p=5466"},"modified":"2019-11-14T15:20:59","modified_gmt":"2019-11-14T20:20:59","slug":"7-moyens-daugmenter-le-panier-moyen-de-votre-site-de-ecommerce","status":"publish","type":"post","link":"https:\/\/www.pertinencemedia.com\/fr\/blog\/7-moyens-daugmenter-le-panier-moyen-de-votre-site-de-ecommerce\/","title":{"rendered":"7 moyens d’augmenter le panier moyen de votre site de eCommerce"},"content":{"rendered":"\n

Augmenter la valeur du panier moyen de votre site de eCommerce est un moyen efficace et peu co\u00fbteux d\u2019augmenter vos revenus en ligne. <\/p>\n\n\n\n

Qu\u2019est-ce que le panier moyen? <\/h2>\n\n\n\n

Le panier moyen en ligne repr\u00e9sente la valeur moyenne des commandes effectu\u00e9es par les internautes sur un site de eCommerce. Vous pouvez calculer la valeur du panier moyen <\/strong>\u00e0 l\u2019aide de la formule suivante:
<\/p>\n\n\n\n

Revenu total avant taxes et livraisons \/ nombre de commandes effectu\u00e9es = valeur du panier moyen
<\/p>\n\n\n\n

Par exemple, si votre boutique en ligne avait un chiffre d\u2019affaires total de 2000 dollars divis\u00e9 en 40 commandes, la valeur moyenne de vos commandes serait de 50 dollars. Cela signifie qu\u2019en moyenne, un client d\u00e9pensera 50$ pour chaque achat effectu\u00e9 sur votre site de eCommerce.
<\/p>\n\n\n\n

Augmenter la valeur du panier moyen est une bonne solution pour augmenter vos revenus en ligne<\/strong>,<\/a> mais c\u2019est aussi une fa\u00e7on de rendre vos d\u00e9penses publicitaires plus rentables et d\u2019\u00e9couler vos stocks de marchandise.  <\/p>\n\n\n\n

Comment augmenter la valeur du panier moyen ?<\/h2>\n\n\n\n

Voici quelques astuces pour augmenter la valeur moyenne du panier d\u2019achats de vos clients. <\/p>\n\n\n\n

1. Le cross-selling <\/h3>\n\n\n\n

Le cross-selling consiste \u00e0 associer un produit compl\u00e9mentaire \u00e0 celui que votre client est sur le point d\u2019acheter.<\/strong> Pour que cet achat suppl\u00e9mentaire ne soit pas un frein \u00e0 la validation du panier, celui-ci ne doit pas exc\u00e9der 60% du prix de l\u2019achat principal.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Le g\u00e9ant du e-commerce Amazon propose syst\u00e9matiquement les accessoires sur la page du produit auquel vous vous int\u00e9ressez.
<\/p>\n\n\n\n

Appliqu\u00e9 \u00e0 l\u2019ensemble de vos transactions, cet achat compl\u00e9mentaire peut faire la diff\u00e9rence et vous permettre d\u2019augmenter consid\u00e9rablement votre chiffre d\u2019affaires sans investissement de votre part. <\/p>\n\n\n\n

2. Offrir un rabais sur le volume<\/h3>\n\n\n\n

Pour inciter vos clients \u00e0 augmenter leurs d\u00e9penses, vous pouvez \u00e9galement leur offrir un rabais proportionnel au volume d\u2019achat ou un avantage \u00e0 partir d\u2019un certain montant d\u2019achat. <\/strong>
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cette technique peut \u00e9galement \u00eatre d\u00e9clin\u00e9e avec un produit offert pour l\u2019achat de plusieurs exemplaires.
<\/p>\n\n\n\n

De plus, un rabais important sur un gros volume d\u2019achat peut vous permettre d\u2019\u00e9couler vos stocks de marchandise \u00e0 moindre frais.<\/strong><\/p>\n\n\n\n

3. Offrir un cadeau ou rehaussement<\/h3>\n\n\n\n

Qui n\u2019aime pas recevoir un cadeau? Vos clients aiment se sentir privil\u00e9gi\u00e9s. Offrir un cadeau ou un rehaussement est un investissement peu co\u00fbteux qui peut s\u2019av\u00e9rer payant. <\/strong>
<\/p>\n\n\n\n

Offrez \u00e0 vos clients une exp\u00e9rience dont ils se souviendront en les surclassant ou en leur offrant le produit sup\u00e9rieur au m\u00eame prix. Lors de leur prochain achat, ils se souviendront de l\u2019exp\u00e9rience que vous leur avez permis de vivre et auront certainement envie de la renouveler, quitte \u00e0 devoir payer davantage qu\u2019ils ne l\u2019avaient initialement pr\u00e9vu.
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une autre fa\u00e7on de tenter l\u2019internaute est de mettre un produit suppl\u00e9mentaire dans son prochain panier !
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. Le bundling<\/em> <\/h3>\n\n\n\n

Pensez \u00e0 coupler votre produit principal avec ses principaux accessoires ou \u00e0 coupler plusieurs produits ensemble pour proposer des packages<\/em> \u00e0 prix r\u00e9duit \u00e0 vos clients. Le but de cette vente group\u00e9e est de proposer un prix plus attractif que celui de chacun des produits achet\u00e9s s\u00e9par\u00e9ment<\/strong>. De cette fa\u00e7on, vous pouvez porter \u00e0 la connaissance de vos acheteurs des produits auxquels ils ne se seraient peut-\u00eatre pas int\u00e9ress\u00e9s d\u2019eux-m\u00eames.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ce principe de vente est tr\u00e8s populaire, notamment chez les compagnies de cosm\u00e9tiques. <\/p>\n\n\n\n

<\/p>\n\n\n\n

6. Mettre en place un programme de fid\u00e9lit\u00e9 <\/h3>\n\n\n\n

Les programmes de fid\u00e9lit\u00e9 constituent un moyen efficace d\u2019augmenter la valeur du panier moyen de votre boutique en ligne.
<\/p>\n\n\n\n

Lorsque vous incitez vos clients \u00e0 acheter en ligne pour gagner des points, vous les incitez \u00e0 acheter davantage.<\/strong> En effet, 66% des consommateurs affirment que la capacit\u00e9 de gagner des des r\u00e9compenses a une influence r\u00e9elle sur leur comportement d\u2019achat.<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

7. Offrir un rabais ou la gratuit\u00e9 des frais de livraison<\/h3>\n\n\n\n

Nombreux sont les clients qui sont pr\u00eats \u00e0 ajouter des items \u00e0 leur panier en ligne afin d\u2019atteindre le montant minimum requis pour avoir droit aux frais de livraison gratuits. D\u00e9finissez un seuil minimum pour la livraison gratuite qui vous assure d\u2019\u00eatre toujours rentable. La plupart des consommateurs pr\u00e9f\u00e8rent d\u00e9penser un peu plus sur un produit que de d\u00e9penser en frais de transport<\/strong>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"sephora.JPG\"\/
C\u2019est la technique de vente utilis\u00e9e par Sephora pour tenter de faire augmenter le panier moyen de ses clients \u00e0 plus de $50 <\/figcaption><\/figure>\n\n\n\n

Augmenter le panier moyen d\u00e9pens\u00e9 sur votre site de eCommerce est un moyen efficace d\u2019augmenter vos ventes en ligne <\/a>et repr\u00e9sente un compl\u00e9ment essentiel \u00e0 vos efforts de publicit\u00e9 num\u00e9rique<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Augmenter la valeur du panier moyen de votre site de eCommerce est un moyen efficace et peu co\u00fbteux d\u2019augmenter vos revenus en ligne. Voici quelques astuces pour augmenter la valeur moyenne du panier d\u2019achats de vos clients.<\/p>\n","protected":false},"author":6,"featured_media":5467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[423],"tags":[503,506,507],"ppma_author":[534],"class_list":["post-5466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce-electronique","tag-ecommerce","tag-panier-moyen","tag-ventes-en-ligne","entry","has-media"],"yoast_head":"\n7 moyens d'augmenter le panier moyen de votre site de eCommerce<\/title>\n<meta name=\"description\" content=\"Augmenter la valeur du panier moyen de votre site de eCommerce est un moyen efficace et peu co\u00fbteux d\u2019augmenter vos revenus en ligne. 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