{"id":3665,"date":"2017-01-12T12:02:30","date_gmt":"2017-01-12T17:02:30","guid":{"rendered":"https:\/\/www.pertinencemedia.com\/?p=3665"},"modified":"2019-02-11T15:26:10","modified_gmt":"2019-02-11T20:26:10","slug":"guide-google-data-studio","status":"publish","type":"post","link":"https:\/\/www.pertinencemedia.com\/fr\/blog\/guide-google-data-studio\/","title":{"rendered":"Guide Google Data Studio: Rapports marketing num\u00e9rique"},"content":{"rendered":"

Lorsque vous entendez le terme marketing num\u00e9rique ou r\u00e9f\u00e9rencement, vous pensez probablement \u00e0 des tonnes de donn\u00e9es difficiles \u00e0 comprendre.<\/p>\n

La visualisation de donn\u00e9es est une solution int\u00e9ressante \u00e0 ce probl\u00e8me et c’est sans surprise\u00a0que Google vient de lancer une nouvelle fa\u00e7on de visualiser les donn\u00e9es d\u2019une mani\u00e8re efficace et esth\u00e9tique: Google Data Studio<\/a>.<\/p>\n

Qu’est-ce que la visualisation de donn\u00e9es?<\/h2>\n

Tel que mentionn\u00e9 pr\u00e9c\u00e9demment, le monde du marketing num\u00e9rique peut signifier une tonne de donn\u00e9es \u00e0 g\u00e9rer et une \u00e9norme quantit\u00e9 de nombres et de statistiques \u00e0 regarder. Ceci porte \u00e0 confusion et augmente la difficult\u00e9 d\u2019avoir un aper\u00e7u de l\u2019id\u00e9e globale derri\u00e8re les chiffres. Dans un tel cas, la visualisation de donn\u00e9es s\u2019applique afin d\u2019\u00eatre en mesure d\u2019explorer les informations, de les absorber d\u2019une fa\u00e7on efficace et de transmettre \u00e0 des tierces parties, les donn\u00e9es sous une forme visuellement int\u00e9ressante.<\/p>\n

Plusieurs outils peuvent \u00eatre utilis\u00e9s pour exploiter les donn\u00e9es et les pr\u00e9senter d\u2019une mani\u00e8re esth\u00e9tique pour un diagnostic rapide. Pour notre part, nous explorerons le nouvel outil de visualisation de donn\u00e9es pr\u00e9sent\u00e9 par Google –\u00a0Google Data Studio.<\/p>\n

Qu\u2019est-ce que Google Data Studio?<\/h2>\n

Google Data Studio permet de m\u00e9tamorphoser les donn\u00e9es en rapports magnifiques, informatifs et interactifs qui se d\u00e9marquent, en reliant et rassemblant les donn\u00e9es de Google Analytics, Youtube Channel, Adwords Campaigns, Google Sheets et plusieurs autres. De plus, vous pouvez importer plusieurs autres donn\u00e9es externes en utilisant Google Sheets, que ce soit votre derni\u00e8re campagne marketing Facebook ou une recherche d\u00e9mographique sur vos clients.<\/p>\n

Comment cr\u00e9er votre premier rapport Google Data Studio<\/h2>\n

Maintenant, cr\u00e9ons notre premier rapport analytique visuel avec Data Studio.<\/p>\n

\u00c9tape 1\u00a0:<\/strong> <\/span>Visiter Google Data Studio<\/u><\/a> et ouvrir une session avec votre Google Analytics Credentials.<\/p>\n

<\/p>\n

\u00c9tape 2\u00a0: <\/strong><\/span>Lorsque la session est ouverte, vous serez redirig\u00e9 vers l\u2019\u00e9cran ci-dessous affichant quelques \u00e9chantillons de rapports. Ici, vous pouvez ajouter de nouveaux rapports, des sources de donn\u00e9es et visualiser le tutoriel \u00e9tape par \u00e9tape. Prenez votre temps pour visualiser quelques \u00e9chantillons pour vous familiariser avec la puissance de cet outil.<\/p>\n

<\/p>\n

\u00c9tape 3\u00a0: <\/strong><\/span>Poursuivons et ajoutons une nouvelle source de donn\u00e9es en cliquant sur la touche \u00ab\u00a0Data Sources\u00a0\u00bb en haut, dans le coin gauche.<\/p>\n

<\/p>\n

\u00c9tape 4\u00a0: <\/strong><\/span>Dans le panneau de sources de donn\u00e9es, cliquer sur la touche flottante \u00ab\u00a0Add\u00a0\u00bb pour reliez votre Google Analytics avec Data Studio.<\/p>\n

<\/p>\n

\u00c9tape 5\u00a0: <\/strong><\/span>Sur l\u2019\u00e9cran suivant, ajouter un nom pour votre source de donn\u00e9es et choisir Google Analytics dans votre liste de \u00ab\u00a0Connectors\u00a0\u00bb. Vous serez alors dirig\u00e9 vers un processus d\u2019autorisation pour relier la propri\u00e9t\u00e9 Google Analytics la plus pertinente.<\/p>\n

<\/p>\n

\u00c9tape 6\u00a0:<\/strong><\/span> Ensuite, vous serez dirig\u00e9 vers la liste de mesures m\u00e9triques disponibles pour votre rapport. Vous pouvez ajouter de nouvelles formules ou supprimer celles qui existent d\u00e9j\u00e0.<\/p>\n

Si tout est correct, cliquer sur \u00ab\u00a0Create Report\u00a0\u00bb en haut, dans le coin droit.<\/p>\n


\n\u00c9tape 7\u00a0:<\/span> <\/strong>Vous serez alors dirig\u00e9 vers l\u2019\u00e9cran o\u00f9 la magie op\u00e8re. Donner un nom \u00e0 votre rapport et s\u00e9lectionner la source de donn\u00e9es que nous venons de cr\u00e9er.<\/p>\n

<\/p>\n

\u00c9tape 8\u00a0:<\/span> <\/strong>Sera alors affich\u00e9 un canevas auquel vous pouvez ajouter des \u00e9l\u00e9ments, du texte et des styles \u00e0 utiliser dans votre rapport. Mais, premi\u00e8rement, changeons l\u2019orientation de la page vers Paysage en choisissant \u00abFile\u00a0\u00bb > \u00ab\u00a0Report and theme Settings\u00a0\u00bb > \u00ab\u00a0Layout\u00a0\u00bb > \u00ab\u00a0Landscape\u00a0\u00bb.<\/p>\n

<\/p>\n

\u00c9tape 9\u00a0: <\/strong><\/span>Maintenant, ajoutons du style et de la personnalit\u00e9 \u00e0 notre rapport. Nous d\u00e9butons avec un outil rectangulaire pour dessiner l\u2019en-t\u00eate. Vous pouvez, alors, personnaliser les couleurs, importer votre logo en cliquant sur l\u2019onglet d\u2019image et ajouter un en-t\u00eate en utilisant l\u2019outil de texte.
\n<\/p>\n

\u00c9tape 10\u00a0: <\/strong><\/span>Maintenant, poursuivons en ajoutant les donn\u00e9es actuelles visuelles. Nous d\u00e9butons par l\u2019ajout d\u2019une plage interactive de date \u00e0 notre rapport ce qui permettra \u00e0 nos clients de voir la diff\u00e9rence des donn\u00e9es selon la date s\u00e9lectionn\u00e9e.<\/p>\n

Cliquer sur l\u2019onglet \u00ab\u00a0Date Range\u00a0\u00bb et dessiner sur le canevas o\u00f9 vous d\u00e9sirez qu\u2019elle s\u2019affiche. Puis, s\u00e9lectionner une plage de date par d\u00e9faut et s\u00e9lectionner votre pr\u00e9f\u00e9rence de styles.<\/p>\n

<\/p>\n

Lorsque le rapport est partag\u00e9, vos clients et coll\u00e8gues seront en mesure de s\u00e9lectionner une plage de date personnalis\u00e9e et voir les donn\u00e9es selon cette date.<\/p>\n

<\/p>\n

\u00c9tape 11\u00a0: <\/strong><\/span>Maintenant, ajoutons quelques fiches de pointage pour illustrer les donn\u00e9es, par sessions, utilisateurs, visualisations de page et taux de rebond. Cliquer sur \u00ab\u00a0Scorecard\u00a0\u00bb et s\u00e9lectionner l\u2019espace o\u00f9 vous d\u00e9sirez qu\u2019elle s\u2019affiche. Puis, dans la barre \u00e0 droite, s\u00e9lectionner la mesure m\u00e9trique \u00e0 utiliser pour cette fiche en particulier et choisir votre pr\u00e9f\u00e9rence de styles. R\u00e9p\u00e9ter cette action pour chaque fiche individuelle.<\/p>\n

<\/p>\n

\u00c9tape 12\u00a0:<\/span> <\/strong>Puis, nous ajoutons un graphique lin\u00e9aire repr\u00e9sentant les sessions du site Web. Utiliser la fonction \u00ab\u00a0Line-series\u00a0\u00bb pour dessiner un graphique et s\u00e9lectionner la mesure m\u00e9trique \u00e0 utiliser. Dans cet exemple, nous utiliserons \u00ab\u00a0sessions\u00a0\u00bb.<\/p>\n

<\/p>\n

\u00c9tape 13\u00a0:<\/span> <\/strong>Pour finir, ajoutons une carte des meilleurs pays en terme de pages consult\u00e9es. Comme nous l\u2019avons fait avec le graphique lin\u00e9aire, cliquer sur l\u2019onglet \u00ab\u00a0Geo map\u00a0\u00bb et s\u00e9lectionner l\u2019endroit o\u00f9 vous d\u00e9sirer qu\u2019elle s\u2019affiche. Puis, s\u00e9lectionner les pages consult\u00e9es dans la section \u00ab\u00a0Metric\u00a0\u00bb dans la barre \u00e0 droite.<\/p>\n

<\/p>\n

Voici le r\u00e9sultat final de votre rapport\u00a0:<\/p>\n

<\/p>\n

\u00c9tape 14\u00a0: <\/strong><\/span>Votre rapport est pr\u00eat. Maintenant le temps est venu de le partager avec vos clients et coll\u00e8gues.<\/p>\n

Cliquer sur la touche \u00ab\u00a0Share\u00a0\u00bb en haut, dans le coin droit.<\/p>\n

<\/p>\n

Obtenir un lien de partage et\/ou inscrire l\u2019adresse courriel de la personne \u00e0 laquelle vous d\u00e9sirez envoyer ce rapport.<\/p>\n

Vous avez besoin d’aide pour vos dashboard? Nous sommes des experts de Google Data Studio.<\/p>\n

 <\/p>\n

Source: Article original en anglais sur semrush.com<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Data Studio permet de m\u00e9tamorphoser les donn\u00e9es en rapports interactifs qui se d\u00e9marquent, en rassemblant les donn\u00e9es de Google Analytics, Youtube Channel, Adwords Campaigns, Google Sheets et plus.<\/p>\n","protected":false},"author":3,"featured_media":3666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[431],"tags":[],"ppma_author":[535],"class_list":["post-3665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-numerique","entry","has-media"],"yoast_head":"\nGuide Google Data Studio: Rapports marketing num\u00e9rique<\/title>\n<meta name=\"description\" content=\"Google Data Studio est un outil puissant de visualisation de donn\u00e9es. Voici 14 \u00e9tapes pour vous aider \u00e0 cr\u00e9er un premier rapport Google Data Studio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pertinencemedia.com\/fr\/blog\/guide-google-data-studio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide Google Data Studio: Rapports marketing num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"Google Data Studio est un outil puissant de visualisation de donn\u00e9es. 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