{"id":2770,"date":"2016-03-30T11:25:53","date_gmt":"2016-03-30T15:25:53","guid":{"rendered":"https:\/\/www.pertinencemedia.com\/?p=2770"},"modified":"2019-02-12T16:40:26","modified_gmt":"2019-02-12T21:40:26","slug":"gabarit-courriel-gagnant-pour-prospection-b2b","status":"publish","type":"post","link":"https:\/\/www.pertinencemedia.com\/fr\/blog\/gabarit-courriel-gagnant-pour-prospection-b2b\/","title":{"rendered":"Gabarit courriel pour prospection B2B"},"content":{"rendered":"<p>Quelle est la diff\u00e9rence entre un courriel de prospection auquel personne ne r\u00e9pond et un qui g\u00e9n\u00e8re des douzaines de r\u00e9ponses? Est-ce le sujet, la longueur du courriel, la fa\u00e7on d\u2019\u00e9crire le texte ou les id\u00e9es du contenu? La r\u00e9ponse : une combinaison de tous ses \u00e9l\u00e9ments.<\/p>\n<p>Si vous utilisez une liste de leads qualifi\u00e9s et vous obtenez moins de 10% de r\u00e9ponse (1 personne sur 10), vos courriels ont besoin d\u2019\u00eatre am\u00e9lior\u00e9s.<\/p>\n<p>Avant de vous r\u00e9v\u00e9ler le gabarit de courriel vous permettant de <a href=\"https:\/\/www.pertinencemedia.com\/fr\/services\/generation-de-leads\/\">propulser votre marketing B2B<\/a>, voici les erreurs de courriels B2B les plus communes :<\/p>\n<ul>\n<li><strong>Trop long<\/strong> : personne ne veut lire un roman dans un courriel.<\/li>\n<li><strong>Trop d\u2019id\u00e9es<\/strong> : ajouter trop d\u2019informations, trop d\u2019id\u00e9es ou d\u00e9crire trop de fonctionnalit\u00e9 dans vos courriels rend le lecteur confus.<\/li>\n<li><strong>Moi, moi, moi<\/strong> : plusieurs courriels de prospection B2B parlent trop de vous et de pourquoi votre entreprise est merveilleuse. L\u2019emphase doit \u00eatre sur la valeur pour le client potentiel et non sur vous.<\/li>\n<li><strong>Apparence<\/strong> : un courriel de prospection B2B ne devrait pas ressembler \u00e0 une infolettre. Un look trop raffin\u00e9 et qui utilise beaucoup d\u2019images \u00e9limine l\u2019authenticit\u00e9 et l\u2019aspect personnel de votre courriel. Conserver un style visuel sobre comme si vous \u00e9criviez \u00e0 une connaissance.<\/li>\n<\/ul>\n<h2>Exemple de gabarit de courriel pour prospection B2B<\/h2>\n<p>Voici finalement un exemple de gabarit courriel pour prospection B2B gagnant :<\/p>\n<blockquote><p><em>Objet : <span style=\"color: #ff6600;\">[Ajouter votre proposition de valeur]<\/span> en 10 minutes<br \/>\n<\/em><br \/>\n<em> Bonjour <span style=\"color: #ff6600;\">[Pr\u00e9nom]<\/span>,<br \/>\n<\/em><br \/>\n<em> J\u2019ai une id\u00e9e pour <span style=\"color: #ff6600;\">[entreprise]<\/span> que je pourrais vous expliquer en 10 minutes et qui pourrait vous permettre de <span style=\"color: #ff6600;\">[ajouter votre proposition de valeur]<\/span><\/em><\/p>\n<p><em>J\u2019ai r\u00e9cemment utilis\u00e9 une id\u00e9e similaire pour notre client<span style=\"color: #ff6600;\"> [nom d\u2019un client]<\/span> qui leur a permis de <span style=\"color: #ff6600;\">[ajouter r\u00e9sultats en lien avec proposition de valeur].<br \/>\n<\/span><\/em><br \/>\n<em><span style=\"color: #ff6600;\"> [Pr\u00e9nom]<\/span>, nous devrions planifier un appel de 10 minutes afin que je puisse vous partager mon id\u00e9e. Quel moment fonctionne le mieux pour vous?<\/em><\/p><\/blockquote>\n<p>Donc pour une entreprise qui se sp\u00e9cialise en g\u00e9n\u00e9ration de leads B2B par le web le courriel final ressemblerait \u00e0 ceci :<\/p>\n<blockquote><p><em>Objet : <span style=\"color: #ff6600;\">10x plus de leads web<\/span> en 10 minutes<br \/>\n<\/em><br \/>\n<em> Bonjour <span style=\"color: #ff6600;\">Jean<\/span>,<br \/>\n<\/em><br \/>\n<em> J\u2019ai une id\u00e9e pour <span style=\"color: #ff6600;\">Jean et associ\u00e9s<\/span> que je pourrais vous expliquer en 10 minutes et qui pourrait vous permettre de g<span style=\"color: #ff6600;\">\u00e9n\u00e9rer 10x plus de leads \u00e0 partir de votre site web.<br \/>\n<\/span><\/em><br \/>\n<em> J\u2019ai r\u00e9cemment utilis\u00e9 une id\u00e9e similaire pour notre client <span style=\"color: #ff6600;\">Tremblay inc.<\/span> qui leur a permis de<span style=\"color: #ff6600;\"> g\u00e9n\u00e9rer 50 leads qualifi\u00e9s dans la derni\u00e8re semaine<\/span>.<br \/>\n<\/em><br \/>\n<em><span style=\"color: #ff6600;\"> Jean<\/span>, nous devrions planifier un appel de 10 minutes afin que je puisse vous partager mon id\u00e9e. Quel moment fonctionne le mieux pour vous?<\/em><\/p><\/blockquote>\n<p>R\u00e9sultats initiaux de ce gabarit :<\/p>\n<ul>\n<li>Taux d\u2019ouverture de 57%<\/li>\n<li>Taux de r\u00e9ponse de 21%<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>Pourquoi ce gabarit de prospection B2B fonctionne?<\/h2>\n<p>Pour plusieurs raisons:<\/p>\n<ul>\n<li><strong>Sujet invitan<\/strong>t: C\u2019est la premi\u00e8re chose que votre interlocuteur verra et c\u2019est gr\u00e2ce \u00e0 cette information qu\u2019il d\u00e9cidera s\u2019il devrait continuer de lire votre courriel. 50% du temps de cr\u00e9ation de courriel de prospection devrait \u00eatre consacr\u00e9 \u00e0 trouver vos sujets et \u00e0 tester diff\u00e9rentes versions. Pensez toujours \u00e0 la valeur pour le lecteur.<\/li>\n<li><strong>Offre int\u00e9ressant<\/strong>e : Donnez \u00e0 vos prospects une raison de vous r\u00e9pondre. Une offre int\u00e9ressante adapt\u00e9e \u00e0 leur probl\u00e9matique\/r\u00e9alit\u00e9 est id\u00e9ale. Combinez ceci avec un appel \u00e0 l\u2019action simple et facile \u00e0 ex\u00e9cuter et vous aurez un duo parfait.<\/li>\n<li><strong>Personnel<\/strong> : le courriel est personnel et utilise un ton familier. Lorsque le courriel est trop formel, cela cr\u00e9e une barri\u00e8re entre vous et votre interlocuteur. Soyez simple et authentique. Le gabarit utilise le \u00ab vous \u00bb, mais vous pouvez facilement le modifier afin d\u2019utiliser le \u00ab tu \u00bb.<\/li>\n<li><strong>Cr\u00e9dible<\/strong>\u00a0: Une des plus grandes barri\u00e8res \u00e0 surmonter en vente c\u2019est le risque per\u00e7u par le client. Personne ne veut \u00eatre le premier client ou faire affaire avec une entreprise non cr\u00e9dible. En mentionnant un de vos clients et leurs r\u00e9sultats, votre offre semble beaucoup moins risqu\u00e9e.<\/li>\n<li><strong>Simple<\/strong> : simple, court et direct.<\/li>\n<\/ul>\n<p>Faites un essai de notre gabarit courriel pour prospection B2B gagnant. Celui-ci vous a permis de <a href=\"https:\/\/www.pertinencemedia.com\/fr\/services\/generation-de-leads\/\" target=\"_blank\" rel=\"noopener\">propulser votre marketing B2B<\/a>? Vous avez des commentaires? <a href=\"https:\/\/www.pertinencemedia.com\/fr\/nous-joindre\/\" target=\"_blank\" rel=\"noopener\">Contactez-nous.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelle est la diff\u00e9rence entre un courriel de prospection auquel personne ne r\u00e9pond et un qui g\u00e9n\u00e8re des douzaines de r\u00e9ponses? Est-ce le sujet, la longueur du courriel, la fa\u00e7on d\u2019\u00e9crire le texte ou les id\u00e9es du contenu? La r\u00e9ponse&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[425],"tags":[],"ppma_author":[535],"class_list":["post-2770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-b2b","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gabarit courriel pour prospection B2B<\/title>\n<meta name=\"description\" content=\"T\u00e9l\u00e9chargez un gabarit courriel de prospection B2B qui g\u00e9n\u00e8re des dizaines de r\u00e9ponses. 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