{"id":2502,"date":"2016-03-16T21:51:49","date_gmt":"2016-03-17T01:51:49","guid":{"rendered":"https:\/\/www.pertinencemedia.com\/?p=2502"},"modified":"2019-02-11T15:27:10","modified_gmt":"2019-02-11T20:27:10","slug":"7-idees-pour-faire-croitre-votre-base-de-donnees","status":"publish","type":"post","link":"https:\/\/www.pertinencemedia.com\/fr\/blog\/7-idees-pour-faire-croitre-votre-base-de-donnees\/","title":{"rendered":"7 id\u00e9es pour faire cro\u00eetre votre base de donn\u00e9es marketing"},"content":{"rendered":"

Depuis la mise en place de la loi C-28, l’acquisition de nouveaux contacts et la croissance de la base de donn\u00e9es marketing sont des enjeux de taille. Sans celles-ci, la port\u00e9e des campagnes est hautement r\u00e9duite et l’impact marketing l’est tout autant.<\/p>\n

C’est en cherchant \u00e0 toujours faire cro\u00eetre sa liste marketing qu’on la maintient en sant\u00e9 et par le fait m\u00eame, que l’on fait conna\u00eetre notre marque \u00e0 de nouvelles personnes.<\/p>\n

Voici donc 7 fa\u00e7ons de faire cro\u00eetre votre base de donn\u00e9es :<\/p>\n

1. ABONNEZ-VOUS!<\/strong>
\nN’h\u00e9sitez pas \u00e0 offrir \u00e0 vos visiteurs web ou en magasins la possibilit\u00e9 de vous suivre ou de s’abonner \u00e0 des communications futures. Infolettre, alertes circulaires ou rabais, toutes les occasions sont bonnes pour demander \u00e0 vos visiteurs ou \u00e0 vos clients la permission de communiquer avec eux. C\u2019est en\u00a0cumulant plusieurs petites initiatives d\u2019acquisition que\u00a0vous r\u00e9ussirez \u00e0 maintenir un flot constant de nouveaux contacts.<\/p>\n

2. ORGANISEZ UN CONCOURS<\/strong>
\nOrganisez un concours et faites-en la promotion sur les m\u00e9dias sociaux. Par l\u2019entremise d\u2019une participation \u00e0 un concours (avec un champ de consentement clair), il est possible d’ajouter les participants y aillant consenti \u00e0 votre base de donn\u00e9es. Avec un concours bien ficel\u00e9, on r\u00e9cup\u00e8re amplement la valeur du prix offert en acquisition de nouveaux contacts.<\/p>\n

3. CR\u00c9EZ UN PROGRAMME DE R\u00c9F\u00c9RENCEMENT<\/strong>
\nSollicitez les contacts actuels de votre base de donn\u00e9es afin qu\u2019ils vous en recommandent des nouveaux. Si un de vos contacts est int\u00e9ress\u00e9 par vos offres, il y a de fortes chances que ses amis le soient aussi. Vous pouvez aussi inciter le r\u00e9f\u00e9rencement en offrant un prix ou un avantage \u00e0 ceux qui vous recommandent de nouvelles personnes.<\/p>\n

4. DEMANDE D\u2019INFORMATIONS, DE R\u00c9SERVATIONS ET D’ACHATS<\/strong>
\nAssurez-vous de modifier TOUS vos formulaires de demandes et d\u2019achats web afin que ceux-ci comportent un champ courriel et un champ de demande de consentement. Int\u00e9grez le concept d\u2019un profil utilisateur sur votre site web. Incitez les visiteurs de votre site web \u00e0 se cr\u00e9er un compte pour faire un achat, une demande de r\u00e9servation ou m\u00eame une demande d\u2019informations. De cette fa\u00e7on, vous pourrez davantage identifier qui sont les visiteurs de votre site web et chaque nouveau profil sera un contact de plus pour vous.<\/p>\n

5. PARTENARIAT<\/strong>
\nCr\u00e9ez une initiative marketing en partenariat avec une entreprise compl\u00e9mentaire \u00e0 la v\u00f4tre (c’est \u00e0 dire une entreprise qui cible le m\u00eame type de client que vous). De cette fa\u00e7on, vous pourrez mettre en place des campagnes publicitaires conjointes et vous aurez acc\u00e8s d\u2019une mani\u00e8re indirecte aux contacts de votre partenaire. La bataille est donc d\u00e9j\u00e0 gagn\u00e9e de moiti\u00e9. Il ne vous reste plus qu\u2019\u00e0 ce que ces contacts consentent \u00e0 \u00eatre directement contact\u00e9s par votre entreprise, ce qui est relativement facile dans un contexte o\u00f9 ce sont des gens pour lesquels vous avez des offres all\u00e9chantes.<\/p>\n

6. FACEBOOK LOGIN<\/strong>
\nInt\u00e9grez Facebook Login \u00e0 votre site web. Cette technologie permet \u00e0 un visiteur de cr\u00e9er ou d\u2019acc\u00e9der \u00e0 son profil sur votre site web en utilisant son compte Facebook. Lorsque authentifi\u00e9, vous aurez acc\u00e8s \u00e0 certaines informations de son compte Facebook. Vous pouvez donc conserver ces informations dans votre base de donn\u00e9es et les r\u00e9utiliser.<\/p>\n

7. CR\u00c9EZ DU CONTENU PARTAGEABLE ET T\u00c9L\u00c9CHARGEABLE<\/strong>
\nCr\u00e9ez du contenu int\u00e9ressant<\/a>: livres blancs, Ebooks, \u00e9tudes de cas\u2026 Demandez \u00e0 vos visiteurs de fournir leur adresse courriel en \u00e9change du document. Chaque t\u00e9l\u00e9chargement avec consentement vous permettra d\u2019augmenter votre nombre de contacts au sein de votre base de donn\u00e9es.<\/p>\n

N\u2019oubliez surtout pas d\u2019obtenir le consentement de tous vos nouveaux contacts. Une base de donn\u00e9es cibl\u00e9e et \u00e9tablie dans les r\u00e8gles est beaucoup plus efficace.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis la mise en place de la loi C-28, l’acquisition de nouveaux contacts et la croissance de la base de donn\u00e9es marketing sont des enjeux de taille. Sans celles-ci, la port\u00e9e de nos campagnes est hautement r\u00e9duite et notre impact marketing en est tout autant.<\/p>\n","protected":false},"author":3,"featured_media":2807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":"","_ppma_block_editor_authors":""},"categories":[467],"tags":[],"ppma_author":[535],"class_list":["post-2502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-par-courriel","entry","has-media"],"yoast_head":"\n7 id\u00e9es pour faire cro\u00eetre votre base de donn\u00e9es marketing<\/title>\n<meta name=\"description\" content=\"Depuis la mise en place de la loi C-28, l'acquisition de nouveaux contacts et la croissance de la base de donn\u00e9es marketing sont des enjeux de taille.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pertinencemedia.com\/fr\/blog\/7-idees-pour-faire-croitre-votre-base-de-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 id\u00e9es pour faire cro\u00eetre votre base de donn\u00e9es marketing\" \/>\n<meta property=\"og:description\" content=\"Depuis la mise en place de la loi C-28, l'acquisition de nouveaux contacts et la croissance de la base de donn\u00e9es marketing sont des enjeux de taille.\" \/>\n<meta property=\"og:url\" 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