{"id":5900,"date":"2021-07-20T15:34:23","date_gmt":"2021-07-20T19:34:23","guid":{"rendered":"https:\/\/www.pertinencemedia.com\/?page_id=5900"},"modified":"2024-04-03T12:06:20","modified_gmt":"2024-04-03T16:06:20","slug":"guide-strategique-marketing-numerique","status":"publish","type":"page","link":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/","title":{"rendered":"Guides strat\u00e9giques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5900\" class=\"elementor elementor-5900 elementor-5911\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6095c5c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6095c5c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-406f1e0b\" data-id=\"406f1e0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-743a6d02 elementor-align-right elementor-widget elementor-widget-breadcrumbs\" data-id=\"743a6d02\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.pertinencemedia.com\/fr\/\">Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f27b48 elementor-widget elementor-widget-heading\" data-id=\"8f27b48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guides strat\u00e9giques de marketing num\u00e9rique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd8fb5 elementor-widget elementor-widget-text-editor\" data-id=\"1dd8fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">eBooks pour parfaire vos connaissances en marketing num\u00e9rique<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07a8ac9 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07a8ac9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c37e6db\" data-id=\"c37e6db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1073da9 elementor-widget elementor-widget-heading\" data-id=\"1073da9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vous cherchez \u00e0 d\u00e9velopper vos connaissances pour le marketing num\u00e9rique ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9bf38da\" data-id=\"9bf38da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f4fc83 elementor-widget elementor-widget-text-editor\" data-id=\"5f4fc83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18px; font-weight: 400;\">Nos guides strat\u00e9giques con\u00e7us par nos experts sont simples, concis et actuels. Vous y trouverez plusieurs conseils adapt\u00e9s \u00e0 la r\u00e9alit\u00e9 d&rsquo;aujourd&rsquo;hui qui vous aideront \u00e0 augmenter vos performances pour l&rsquo;ensemble de vos activit\u00e9s de marketing num\u00e9rique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-105f87e6 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"105f87e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-563e72e3\" data-id=\"563e72e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b002812 elementor-widget elementor-widget-heading\" data-id=\"b002812\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9ussir votre strat\u00e9gie num\u00e9rique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b67c7f7 elementor-widget elementor-widget-text-editor\" data-id=\"4b67c7f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce guide strat\u00e9gique \u00e9num\u00e8re les \u00e9tapes \u00e0 consid\u00e9rer avant, pendant et apr\u00e8s la mise en place de votre strat\u00e9gie num\u00e9rique.<\/p><ul><li>Comment\u00a0<b>\u00a0mesurer<\/b>\u00a0vos progr\u00e8s.<\/li><li>Comment\u00a0<strong>d\u00e9finir votre budget\u00a0<\/strong>marketing.<\/li><li>L&rsquo;importance d&rsquo;une<b>\u00a0strat\u00e9gie claire<\/b>.<\/li><li>Et bien plus<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-526cf67 elementor-widget elementor-widget-html\" data-id=\"526cf67\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"5187229\",\r\n    formId: \"c6552ae5-74d9-4458-b5fb-aa4cbd4fa716\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-311cab2c\" data-id=\"311cab2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d93caf2 elementor-widget elementor-widget-image\" data-id=\"d93caf2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/cover_guides_origianl-1-qpu9kyq3f5sgh81jil3jvk9upej177xh99g54jrwyo.jpg\" title=\"cover_guides_origianl\" alt=\"cover_guides_origianl\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-562ffa2 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"562ffa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f91079\" data-id=\"3f91079\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa88e2 elementor-widget elementor-widget-heading\" data-id=\"5aa88e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stimuler votre site eCommerce - Vol. 1: Attirer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79862e3 elementor-widget elementor-widget-text-editor\" data-id=\"79862e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Dans ce premier volume d&rsquo;une trilogie se trouvent les \u00e9l\u00e9ments cl\u00e9s pour attirer un traffic de qualit\u00e9 sur votre site eCommerce en utilisant diff\u00e9rents outils tels que le <strong>r\u00e9f\u00e9rencement naturel<\/strong>, les <strong>r\u00e9seaux sociaux<\/strong>, ainsi que la <strong>publicit\u00e9 num\u00e9rique.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab958c elementor-widget elementor-widget-html\" data-id=\"4ab958c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"5187229\",\r\n    formId: \"2c815f2a-ce85-421c-a095-546060377811\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8b830f\" data-id=\"c8b830f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00df410 elementor-widget elementor-widget-image\" data-id=\"00df410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/cover_guides_vol1-qpu9kyq3f5sgh81jil3jvk9upej177xh99g54jrwyo.jpg\" title=\"cover_guides_vol1\" alt=\"cover_guides_vol1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85e7da0 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85e7da0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c1b0dd\" data-id=\"7c1b0dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96a538d elementor-widget elementor-widget-heading\" data-id=\"96a538d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stimuler votre site eCommerce - Vol. 2 : Engager et convertir<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060519d elementor-widget elementor-widget-text-editor\" data-id=\"060519d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans ce second volume d&rsquo;une trilogie se trouvent des techniques efficaces de <strong>remarketing<\/strong>, l&rsquo;importance des <strong>courriels automatis\u00e9s<\/strong>, et quelques trucs pour bien utiliser le <strong>chat en ligne<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2c4a5 elementor-widget elementor-widget-html\" data-id=\"6f2c4a5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"5187229\",\r\n    formId: \"5258a532-55b8-4ed9-8aa7-e228d762a3cd\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6e2375\" data-id=\"e6e2375\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d5e544 elementor-widget elementor-widget-image\" data-id=\"8d5e544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/GUIDE_VOL2_FR-qpu9kyq3f5sgh81jil3jvk9upej177xh99g54jrwyo.jpg\" title=\"GUIDE_VOL2_FR\" alt=\"GUIDE_VOL2_FR\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbac512 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbac512\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49e9221\" data-id=\"49e9221\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a99579 elementor-widget elementor-widget-heading\" data-id=\"3a99579\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stimuler votre site eCommerce - Vol. 3 : Fid\u00e9liser et optimiser<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ee88a elementor-widget elementor-widget-text-editor\" data-id=\"24ee88a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans ce dernier volume d&rsquo;une trilogie se trouvent des mod\u00e8les pour assurer la<strong> fid\u00e9lisation<\/strong> de sa client\u00e8le ainsi que quelques trucs pour <strong>optimiser<\/strong> les relations clients.\u00a0<\/p><h3>\u00c0 venir<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b81db0\" data-id=\"9b81db0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6831f5a elementor-widget elementor-widget-image\" data-id=\"6831f5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/GUIDE_VOL3_FR-qpu9kyq3f5sgh81jil3jvk9upej177xh99g54jrwyo.jpg\" title=\"GUIDE_VOL3_FR\" alt=\"GUIDE_VOL3_FR\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c80300 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c80300\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaa631b\" data-id=\"eaa631b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7abb18 elementor-widget elementor-widget-spacer\" data-id=\"b7abb18\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbc13a9 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbc13a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5593820\" data-id=\"5593820\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb9fca0 elementor-widget elementor-widget-heading\" data-id=\"eb9fca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez des questions ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002e851 elementor-widget elementor-widget-text-editor\" data-id=\"002e851\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous serons heureux de discuter avec vous des solutions possibles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4728e2\" data-id=\"a4728e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0242374 elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"0242374\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pertinencemedia.com\/fr\/nous-joindre\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous joindre<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e276888 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e276888\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b1709\" data-id=\"21b1709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33378de elementor-widget elementor-widget-spacer\" data-id=\"33378de\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2d231 elementor-widget elementor-widget-spacer\" data-id=\"7d2d231\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e5b43 elementor-widget elementor-widget-heading\" data-id=\"68e5b43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelques clients\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7dd108 elementor-widget elementor-widget-heading\" data-id=\"c7dd108\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies marketing num\u00e9rique pertinentes pour B2B, eCommerce et B2C<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa174c elementor-skin-carousel elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-global elementor-global-5192 elementor-widget-media-carousel\" data-id=\"ffa174c\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;5&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"flordeco\" style=\"background-image: url(&#039;https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2018\/11\/flordeco.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"structube\" style=\"background-image: url(&#039;https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2024\/11\/structube.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"yapla\" style=\"background-image: url(&#039;https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2024\/11\/yapla.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"jldlague_logo\" style=\"background-image: url(&#039;https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2025\/07\/jldlague_logo-1-300x198.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"popeyessupplements\" style=\"background-image: url(&#039;https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2024\/11\/popeyessupplements.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"owlshead\" style=\"background-image: url(&#039;https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2024\/11\/owlshead.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"src\" style=\"background-image: url(&#039;https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2019\/12\/src.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"infopresse\" style=\"background-image: url(&#039;https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2018\/11\/infopresse.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Guides strat\u00e9giques de marketing num\u00e9rique eBooks pour parfaire vos connaissances en marketing num\u00e9rique Vous cherchez \u00e0 d\u00e9velopper vos connaissances pour le marketing num\u00e9rique ? Nos guides strat\u00e9giques con\u00e7us par nos experts sont simples, concis et actuels. Vous y trouverez plusieurs conseils adapt\u00e9s \u00e0 la r\u00e9alit\u00e9 d&rsquo;aujourd&rsquo;hui qui vous aideront \u00e0 augmenter vos performances pour l&rsquo;ensemble [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","footnotes":""},"class_list":["post-5900","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guides strat\u00e9giques marketing num\u00e9rique | Pertinence Media<\/title>\n<meta name=\"description\" content=\"T\u00e9l\u00e9chargez nos guides strat\u00e9giques pour parfaire vos connaissances sur le marketing num\u00e9rique et optimiser votre strat\u00e9gie num\u00e9rique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guides strat\u00e9giques marketing num\u00e9rique | Pertinence Media\" \/>\n<meta property=\"og:description\" content=\"T\u00e9l\u00e9chargez nos guides strat\u00e9giques pour parfaire vos connaissances sur le marketing num\u00e9rique et optimiser votre strat\u00e9gie num\u00e9rique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/\" \/>\n<meta property=\"og:site_name\" content=\"Pertinence Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pertinencemedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T16:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2021\/10\/GUIDE_VOL2_FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@pertinencemedia\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/\",\"url\":\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/\",\"name\":\"Guides strat\u00e9giques marketing num\u00e9rique | Pertinence Media\",\"isPartOf\":{\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/cover_guides_origianl-1-qkad53c4c3xfmke3acdzkg44dmt4ysk1ijun2llvk0.jpg\",\"datePublished\":\"2021-07-20T19:34:23+00:00\",\"dateModified\":\"2024-04-03T16:06:20+00:00\",\"description\":\"T\u00e9l\u00e9chargez nos guides strat\u00e9giques pour parfaire vos connaissances sur le marketing num\u00e9rique et optimiser votre strat\u00e9gie num\u00e9rique.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#primaryimage\",\"url\":\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/cover_guides_origianl-1-qkad53c4c3xfmke3acdzkg44dmt4ysk1ijun2llvk0.jpg\",\"contentUrl\":\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/cover_guides_origianl-1-qkad53c4c3xfmke3acdzkg44dmt4ysk1ijun2llvk0.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.pertinencemedia.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides strat\u00e9giques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/#website\",\"url\":\"https:\/\/www.pertinencemedia.com\/fr\/\",\"name\":\"Pertinence Media\",\"description\":\"Restez pertinennt \u00e0 l&#039;\u00e8re du num\u00e9rique\",\"publisher\":{\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pertinencemedia.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/#organization\",\"name\":\"Pertinence Media\",\"url\":\"https:\/\/www.pertinencemedia.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2018\/10\/cropped-icone_white.png\",\"contentUrl\":\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2018\/10\/cropped-icone_white.png\",\"width\":512,\"height\":512,\"caption\":\"Pertinence Media\"},\"image\":{\"@id\":\"https:\/\/www.pertinencemedia.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pertinencemedia\/\",\"https:\/\/x.com\/pertinencemedia\",\"https:\/\/www.instagram.com\/pertinencemedia\/\",\"https:\/\/www.linkedin.com\/company\/pertinence-media\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guides strat\u00e9giques marketing num\u00e9rique | Pertinence Media","description":"T\u00e9l\u00e9chargez nos guides strat\u00e9giques pour parfaire vos connaissances sur le marketing num\u00e9rique et optimiser votre strat\u00e9gie num\u00e9rique.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/","og_locale":"fr_FR","og_type":"article","og_title":"Guides strat\u00e9giques marketing num\u00e9rique | Pertinence Media","og_description":"T\u00e9l\u00e9chargez nos guides strat\u00e9giques pour parfaire vos connaissances sur le marketing num\u00e9rique et optimiser votre strat\u00e9gie num\u00e9rique.","og_url":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/","og_site_name":"Pertinence Media","article_publisher":"https:\/\/www.facebook.com\/pertinencemedia\/","article_modified_time":"2024-04-03T16:06:20+00:00","og_image":[{"width":300,"height":400,"url":"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2021\/10\/GUIDE_VOL2_FR.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@pertinencemedia","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/","url":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/","name":"Guides strat\u00e9giques marketing num\u00e9rique | Pertinence Media","isPartOf":{"@id":"https:\/\/www.pertinencemedia.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#primaryimage"},"image":{"@id":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/cover_guides_origianl-1-qkad53c4c3xfmke3acdzkg44dmt4ysk1ijun2llvk0.jpg","datePublished":"2021-07-20T19:34:23+00:00","dateModified":"2024-04-03T16:06:20+00:00","description":"T\u00e9l\u00e9chargez nos guides strat\u00e9giques pour parfaire vos connaissances sur le marketing num\u00e9rique et optimiser votre strat\u00e9gie num\u00e9rique.","breadcrumb":{"@id":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#primaryimage","url":"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/cover_guides_origianl-1-qkad53c4c3xfmke3acdzkg44dmt4ysk1ijun2llvk0.jpg","contentUrl":"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/elementor\/thumbs\/cover_guides_origianl-1-qkad53c4c3xfmke3acdzkg44dmt4ysk1ijun2llvk0.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pertinencemedia.com\/fr\/guide-strategique-marketing-numerique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.pertinencemedia.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Guides strat\u00e9giques"}]},{"@type":"WebSite","@id":"https:\/\/www.pertinencemedia.com\/fr\/#website","url":"https:\/\/www.pertinencemedia.com\/fr\/","name":"Pertinence Media","description":"Restez pertinennt \u00e0 l&#039;\u00e8re du num\u00e9rique","publisher":{"@id":"https:\/\/www.pertinencemedia.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pertinencemedia.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.pertinencemedia.com\/fr\/#organization","name":"Pertinence Media","url":"https:\/\/www.pertinencemedia.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.pertinencemedia.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2018\/10\/cropped-icone_white.png","contentUrl":"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2018\/10\/cropped-icone_white.png","width":512,"height":512,"caption":"Pertinence Media"},"image":{"@id":"https:\/\/www.pertinencemedia.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pertinencemedia\/","https:\/\/x.com\/pertinencemedia","https:\/\/www.instagram.com\/pertinencemedia\/","https:\/\/www.linkedin.com\/company\/pertinence-media"]}]}},"_links":{"self":[{"href":"https:\/\/www.pertinencemedia.com\/fr\/wp-json\/wp\/v2\/pages\/5900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pertinencemedia.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pertinencemedia.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pertinencemedia.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pertinencemedia.com\/fr\/wp-json\/wp\/v2\/comments?post=5900"}],"version-history":[{"count":0,"href":"https:\/\/www.pertinencemedia.com\/fr\/wp-json\/wp\/v2\/pages\/5900\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pertinencemedia.com\/fr\/wp-json\/wp\/v2\/media?parent=5900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}