{"id":6233,"date":"2023-05-03T15:56:42","date_gmt":"2023-05-03T19:56:42","guid":{"rendered":"https:\/\/www.pertinencemedia.com\/?p=6233"},"modified":"2023-07-06T11:58:31","modified_gmt":"2023-07-06T15:58:31","slug":"martech-differences-and-comparison-on-crm-and-email-marketing-platforms","status":"publish","type":"post","link":"https:\/\/www.pertinencemedia.com\/en\/blog\/martech-differences-and-comparison-on-crm-and-email-marketing-platforms\/","title":{"rendered":"MarTech: Differences and Comparison on CRM and Email Marketing Platforms"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6233\" class=\"elementor elementor-6233\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d067d68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d067d68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11517938\" data-id=\"11517938\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-382e9036 elementor-widget elementor-widget-text-editor\" data-id=\"382e9036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This article will address many questions that you may have in regards to the decision of which CRM and email marketing platforms that you would like to implement into your business, for instance:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the purpose of each automation platform?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which automation platform best meets my budget?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the key and unique features of each MarTech platform?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the advantages and disadvantages of each CRM platform?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which CRM and email platform should I use for my business?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to effectively leverage each MarTech platform for my business?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">After reading this article, you will have the fundamental knowledge and information in order to make the best decision when deciding which MarTech platform that best suits your company\u2019s needs.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h2>HubSpot\u00a0\u00a0<\/h2><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">What is HubSpot?<\/span><\/span><\/p><p><a href=\"https:\/\/www.hubspot.com\/\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> is a powerful CRM platform that simplifies many areas of a business by providing sophisticated tools; from marketing, to sales, to customer service. It\u2019s an all-in-one platform that enhances cohesion between departments of an entire company.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Because of its prowess, this platform is expensive, especially if purchased as a whole. However, users have the option to purchase a single or multiple features (referred as a Hub) that best suit their company\u2019s needs. For instance, <\/span><a href=\"https:\/\/www.hubspot.com\/pricing\/suite?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=hsg-nav__link-active&amp;products=marketing-hub-starter_1&amp;products=sales-hub-starter_1&amp;products=service-hub-starter_1&amp;products=cms-hub-starter_1&amp;products=operations-hub-starter_1&amp;term=annual\"><span style=\"font-weight: 400;\">bundles can range<\/span><\/a><span style=\"font-weight: 400;\"> from US$540 annually for the Starter bundle to US$19,200 for the Professional bundle and US$60,000 for the Enterprise bundle, but users can have the ability to <\/span><a href=\"https:\/\/www.hubspot.com\/pricing\/bundle?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=hsg-nav__link-active&amp;products=marketing-hub-starter_1&amp;products=sales-hub-starter_1&amp;products=service-hub-starter_1&amp;products=cms-hub-starter_1&amp;products=operations-hub-starter_1&amp;term=annual\"><span style=\"font-weight: 400;\">customize their bundle<\/span><\/a><span style=\"font-weight: 400;\">. Each <\/span><a href=\"https:\/\/www.hubspot.com\/pricing\/marketing?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=hsg-nav__link-active&amp;products=marketing-hub-starter_1&amp;term=annual\"><span style=\"font-weight: 400;\">individual hub<\/span><\/a><span style=\"font-weight: 400;\"> can vary dramatically based on the features that you decide to obtain.<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">What are HubSpot\u2019s features?<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">HubSpot has a variety of advanced tools that allows companies to leverage them all in different ways, either alone or altogether. For example, below is an overview of the anatomy of HubSpot\u2019s features:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/pricing\/marketing?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=hsg-nav__link-active&amp;products=marketing-hub-starter_1&amp;term=annual\"><span style=\"font-weight: 400;\">Marketing Hub<\/span><\/a><span style=\"font-weight: 400;\">: This feature allows users to create email marketing, landing pages, social media, blogs, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/pricing\/sales?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=hsg-nav__link-active&amp;products=sales-hub-starter_1&amp;term=annual\"><span style=\"font-weight: 400;\">Sales Hub<\/span><\/a><span style=\"font-weight: 400;\">: This features stores contacts information, meeting scheduling, lead scoring, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/pricing\/service?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=hsg-nav__link-active&amp;products=service-hub-starter_1&amp;term=annual\"><span style=\"font-weight: 400;\">Service Hub<\/span><\/a><span style=\"font-weight: 400;\">: This feature allows for ticketing, team email, live chat, custom support forms, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/pricing\/cms?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=hsg-nav__link-active&amp;products=cms-hub-starter_1&amp;term=annual\"><span style=\"font-weight: 400;\">CMS Hub<\/span><\/a><span style=\"font-weight: 400;\">: This feature allows for website hosting, website creation, SEO, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"font-size: 14px; font-weight: 400; background-color: #ffffff;\" href=\"https:\/\/www.hubspot.com\/pricing\/operations?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=hsg-nav__link-active&amp;products=operations-hub-starter_1&amp;term=annual\">Operations Hub<\/a><span style=\"font-size: 14px; font-weight: 400; color: var( --e-global-color-text );\">: This feature allows for data sync, datasets, etc.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Each of HubSpot&#8217;s categories can be automated for greater use. For instance, when automating sales, it allows users to automatically generate contact information and store them neatly, in addition to automatically developing on the sales pipeline. Another example is marketers can schedule paid media campaigns, such as Meta Ads or Google Ads, and automatically generate campaign reports.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, HubSpot has the ability to integrate hundreds of 3rd party tools and apps. This is really incredible, because it provides flexibility and gives users a holistic management of all of their softwares into one simple platform. For instance, here\u2019s a brief list of applications that can be integrated into HubSpot:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vidyard, Sigstr, Seventh Sense<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contract management<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">PandaDoc, Proposify, PSOhub<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project management<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Teamwork, Asana, PSOhub<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting and analytics<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Databox, Hotjar, Grow<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">What are the advantages and disadvantages of HubSpot?<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">HubSpot advantages are:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All-in-one platform<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong for B2B companies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated CRM<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical support for Partners<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">HubSpot disadvantages are:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Becomes expensive quite fast<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor ecommerce initiatives<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited reporting capabilities<\/span><\/li><\/ul><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">How can HubSpot be leveraged?<\/span><\/span><\/p><p><a href=\"https:\/\/www.hubspot.com\/why-choose-hubspot\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> can be effectively leveraged when it is used as an all-in-one platform, that is by utilizing every HubSpot\u2019s feature as one because every hub focuses on one different segment of the customer\u2019s journey. But the most important thing is to have a clear strategy and user acceptance (your employees), in order to be able to maximize the power of this technology, through training and demos.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h2>Klaviyo<\/h2><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">What is Klaviyo?<\/span><\/span><\/p><p><a href=\"https:\/\/www.klaviyo.com\/\"><span style=\"font-weight: 400;\">Klaviyo<\/span><\/a><span style=\"font-weight: 400;\"> is an email and SMS marketing platform with strong analytics and customer profiling\u00a0 to measure results beyond simply just clicks and opens but ultimately revenue. It is best used for ecommerce automations and personalized experiences as it allows to build segmentations and products feeds.<\/span><\/p><p><span style=\"font-weight: 400;\">Klaviyo is fairly costly in general, and the pricing is based on your number of contacts. For instance:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.klaviyo.com\/pricing?contacts=1001\"><span style=\"font-weight: 400;\">1,001 &#8211; 1,500 contacts<\/span><\/a><span style=\"font-weight: 400;\"> cost CAD$45 to $60 monthly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.klaviyo.com\/pricing?contacts=10001\"><span style=\"font-weight: 400;\">10,001 &#8211; 10,500 contacts<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 cost CAD$175 to $190 monthly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.klaviyo.com\/pricing?contacts=50001\"><span style=\"font-weight: 400;\">50,001 &#8211; 55,000 contacts<\/span><\/a><span style=\"font-weight: 400;\"> cost CAD$790 to $805 monthly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.klaviyo.com\/pricing?contacts=145001\"><span style=\"font-weight: 400;\">145,001 &#8211; 150,000 contacts<\/span><\/a><span style=\"font-weight: 400;\"> cost CAD$1,955 to $1,970 monthly<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">*The lower range is only for the email marketing service, and the higher range is for both email and SMS marketing services.<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">What are Klaviyo\u2019s features?<\/span><\/span><\/p><p><a href=\"https:\/\/www.klaviyo.com\/features\"><span style=\"font-weight: 400;\">Klaviyo has several major tools<\/span><\/a><span style=\"font-weight: 400;\"> such as campaigns, flows, email templates, signup forms, SMS conversations, lists &amp; segments, profiles, analytics, integrations, catalogs, data feeds, coupons, preference pages, brand library and tags.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Within each of these tools, there are also unique features in order to create granular reporting and personalized experiences such as dynamic data blocks, drag-and-drop email design, custom activity fields, website tracking, real-time tracking, A\/B testing, automated list imports, and much more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, Klaviyo has the ability to integrate hundreds of 3rd party tools and apps. This is very convenient, because it provides flexibility and effective usage of your other applications. For instance, integrated tools such as Shopify, BigCommerce, Aftership, Lightspeed, Magento, WooCommerce, Opencart, Recurly, ReCharge, Facebook, and many others.<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">What are the advantages and disadvantages of Klaviyo?<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">Klaviyo advantages are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Powerful segmentation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong custom web tracking system<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective ecommerce automations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficient flows structure and signup forms<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy drag and drop interface<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Klaviyo disadvantages are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Technical complexities<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Difficulties in efficient integrations<\/li><li style=\"font-size: 14px; font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 14px; font-weight: 400;\">Not recommended for small businesses and B2B companies<\/span><\/li><\/ul><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">How can Klaviyo be leveraged?<\/span><\/span><\/p><p><a href=\"https:\/\/www.klaviyo.com\/platform\"><span style=\"font-weight: 400;\">Klaviyo<\/span><\/a><span style=\"font-weight: 400;\"> can be effectively leveraged when it is used for ecommerce purposes, because it allows you to create a variety of flows and sequences such as welcome series, abandon carts, browse abandonment, customer winbacks, birthday series, etc. in order to ensure that your business seizes every possible opportunity. Additionally, it is important to take advantage of Klaviyo\u2019s integration capabilities and personalization features.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h2>ActiveCampaign<\/h2><p><span style=\"font-weight: 400;\">ActiveCampaign is a basic email automation platform that allows you to deepen relationships with customers at every touch point.<\/span><\/p><p><span style=\"font-weight: 400;\">ActiveCampaign is fairly affordable in general, and the pricing is based on your number of contacts. For instance<\/span><\/p><ul><li><a href=\"https:\/\/www.activecampaign.com\/pricing?em=1000&amp;term=yearly&amp;features=1\">1,000 contacts<\/a> cost $37 to $193 monthly<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.activecampaign.com\/pricing?em=10000&amp;term=yearly&amp;features=1\"><span style=\"font-weight: 400;\">10,000 contacts<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 cost $180 to $440 monthly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.activecampaign.com\/pricing?em=25000&amp;term=yearly&amp;features=1\"><span style=\"font-weight: 400;\">25,000 contacts<\/span><\/a><span style=\"font-weight: 400;\"> cost $297 to $713 monthly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.activecampaign.com\/pricing?em=100000&amp;term=yearly&amp;features=1\"><span style=\"font-weight: 400;\">100,000 contacts<\/span><\/a><span style=\"font-weight: 400;\"> cost $713 monthly to more<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">*The lower range is for the lowest tier service, and the higher range is for the top tier service. However, there is a middle-tier service<\/span><span style=\"font-size: 14px; font-weight: 400; color: var( --e-global-color-text );\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Nevertheless, there are different types of bundles such as Marketing Suite, Sales Suite, and Platform &amp; Support. Each suite comes with common and unique features that allow for you to choose depending on your specific business needs and goals. For instance, an apparel firm may choose the Marketing Suite, a car dealership would select the Sales Suite, and a dental business firm may go for the Platform &amp; Support option.<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">What are ActiveCampaign\u2019s features?<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">ActiveCampaign has many main tools such as contacts management, campaigns, automations (sequences), conversations (online chats), website capabilities, reports and integrations.<\/span><\/p><p><span style=\"font-weight: 400;\">There are also distinctive features, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.activecampaign.com\/machine-learning\"><span style=\"font-weight: 400;\">Predictive actions<\/span><\/a><span style=\"font-weight: 400;\">: It uses machine learning in order to synthesize your data and develop insights, which then provides you with recommendations that allows you to make better decisions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.activecampaign.com\/omnichannel\"><span style=\"font-weight: 400;\">3<\/span><span style=\"font-weight: 400;\">rd<\/span><span style=\"font-weight: 400;\"> party integrations<\/span><\/a><span style=\"font-weight: 400;\">: It allows you to implement your other platforms, such as Facebook, WordPress, Shopify, etc.\u00a0 into your CRM. With over 800 integrations, your business can be tailored to its unique needs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.activecampaign.com\/marketing-automation\"><span style=\"font-weight: 400;\">Automation<\/span><\/a><span style=\"font-weight: 400;\">: It allows you to create personalized content for your users at each stage of their journey by developing automated emails (and\/or SMS) sequences that get triggered based on specific actions taken by your prospects and customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.activecampaign.com\/platform\/inbox-extensions\"><span style=\"font-weight: 400;\">Chrome extension<\/span><\/a><span style=\"font-weight: 400;\">: This is a handy little tool that permits you to always stay focused on your marketing and sales processes without ever leaving your CRM and it follows you between tabs.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">ActiveCampaign has many <\/span><a href=\"https:\/\/www.activecampaign.com\/platform\"><span style=\"font-weight: 400;\">other features<\/span><\/a><span style=\"font-weight: 400;\"> that can be beneficial for your business, for instance, partners, mobile apps, migration, etc.\u00a0<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">What are the advantages and disadvantages of ActiveCampaign?<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">ActiveCampaign\u2019s advantages are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales pipeline and funnel visualization<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending automations and email campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pulling it all together in one software<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing detailed insights into your audience<\/span><\/li><\/ul><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">ActiveCampaign\u2019s disadvantages are:<\/span><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inability to send quick emails to a list<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inefficient and poor intuitiveness concerning the support options<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical complexities\u00a0\u00a0<\/span><\/li><\/ul><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">How can ActiveCampaign be leveraged?<\/span><\/span><\/p><p><a href=\"https:\/\/www.activecampaign.com\/\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><span style=\"font-weight: 400;\"> can be greatly managed when it is used for either B2B and B2C, especially for B2B. With its large pool of features, varieties of business goals can be met, for instance, by leveraging the sales pipeline, B2B companies can keep track and follow through each stage of your sales process and thus ensuring every moment is maximized and seized, as well as B2C companies can leverage automations in order to ensure that your users are being reached at the right time and with relevant information.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bd00b elementor-widget elementor-widget-image\" data-id=\"43bd00b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2023\/05\/martech_comparison-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-6281\" alt=\"\" srcset=\"https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2023\/05\/martech_comparison-768x768.png 768w, https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2023\/05\/martech_comparison-300x300.png 300w, https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2023\/05\/martech_comparison-1024x1024.png 1024w, https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2023\/05\/martech_comparison-150x150.png 150w, https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2023\/05\/martech_comparison-1536x1536.png 1536w, https:\/\/www.pertinencemedia.com\/wp-content\/uploads\/2023\/05\/martech_comparison-2048x2048.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8536a elementor-widget elementor-widget-text-editor\" data-id=\"6e8536a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Need help with MarTech?<\/h2><p><span style=\"font-weight: 400;\">At Pertinence Media, we are a team of experts when it comes to CRM and email automations, known as MarTech. We help businesses such as yours to leverage MarTech in order to generate <\/span><a href=\"https:\/\/www.pertinencemedia.com\/en\/services\/martech-experts-crm-and-marketing-automation\/\"><span style=\"font-weight: 400;\">leads<\/span><\/a><span style=\"font-weight: 400;\"> and\/or <\/span><a href=\"https:\/\/www.pertinencemedia.com\/en\/services\/martech-experts-ecommerce\/\"><span style=\"font-weight: 400;\">revenue<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.pertinencemedia.com\/en\/contact\/\"><span style=\"font-weight: 400;\">Contact our team of experts today!<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This article will address many questions that you may have in regards to the decision of which CRM and email marketing platforms that you would like to implement into your business, for instance: What is the purpose of each automation platform? Which automation platform best meets my budget?&nbsp; What are the key and unique features [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[458,470],"tags":[],"ppma_author":[534],"class_list":["post-6233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-email-marketing","entry","has-media"],"yoast_head":"<!-- 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