B2B marketing is very different compared to B2C marketing. Longer sales cycles, buying process is more complex when compare the B2C. Therefore, it is primordial to have the right strategies and tools in place.
CRM, marketing automation and inbound marketing are solutions that can help you generate better sales and marketing results.
Category: Email marketing
5 Key success factors for your next email campaign
With an average return of $65 for every dollar invested in email marketing, email is definitely one of the most cost-effective digital marketing channels. With this scope of profitability, you need to make sure that your strategy is well planned and executed.