During the past couple of years, many experts have spoken out on the future of retail. Few of them saw a glorious future for traditional retail trade, while ecommerce was gaining more and more market share.
If content marketing has become the number one weapon of many companies wishing to develop new customers, it is good that this strategy has been proven for many years in terms of visibility and reputation.
Investing in a content marketing strategy must, however, be carefully considered, with full knowledge of the issues and constraints of the exercise. Indeed, all the success (or failure!) of this method is based on the production and sharing of relevant content and high quality to disseminate your expertise to your customers and those you covet.
Acquiring new customers is often a more expensive activity. An interesting alternative is to work with our existing customers to increase the value of transactions thereof.