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B2B Marketing

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5 types of B2B content you should invest in to increase your credibility

If content marketing has become the number one weapon of many companies wishing to develop new customers, it is good that this strategy has been proven for many years in terms of visibility and reputation.
Investing in a content marketing strategy must, however, be carefully considered, with full knowledge of the issues and constraints of the exercise. Indeed, all the success (or failure!) of this method is based on the production and sharing of relevant content and high quality to disseminate your expertise to your customers and those you covet.

Gabarit courriel pour prospection B2B

By: Pertinence Media | On: 08/05/2016 | Category: B2B Marketing |

Email template for B2B prospecting

What is the difference between a prospecting email that no one will answer and one that will generate dozens of responses?